Espresso Equipment, Coffee & Wine for Hospitality
We put the espresso machine on your counter, keep it running, and keep it supplied. Commercial equipment from Cimbali, Faema, Schaerer and Casadio, sold, installed and serviced by us, with coffee, tea and supplies on standing delivery to businesses up and down the street and across the country.
The Machine: Sales, Service & Financing
Super-automatic and traditional espresso machines and grinders, matched to your drink count and your staff. We install it, train your team, and service every major brand, whether or not you bought it from us. Lease-to-own financing on new and certified pre-owned equipment.
Then We Keep It Full
The machine is one purchase. What runs through it is every week. Coffee, tea and supplies arrive on a standing order, weekly or every other week, so you never run out mid-shift.
Coffee
Crazy Fresh Coffee, roasted in small batches in Michigan, and our King Coffee blends, plus LavAzza and Segafredo.
Tea
Mighty Leaf, Harney & Sons and Steep by Bigelow, plus freshly brewed iced tea.
Syrups
1883 Maison Routin syrups for lattes, iced coffees and specialty drinks.
Filters & Cleaners
The everyday supplies that keep brewers and espresso machines running clean.
Custom Blends
Your own house blend, built with our roasters. Create Your Own Blend
The Wine Book
In Michigan, we carry the bar list too: producers from Italy, France, Germany, Portugal, Spain, New Zealand and the United States, for restaurants, hotels and clubs.
Why Us?
- Legacy & Trust – A fourth-generation family business with over 100 years of roasting experience.
- Top-Shelf Products – Featuring Crazy Fresh Coffee, Mighty Leaf Tea, LavAzza, and Segafredo.
- Tailored Service – Solutions customized for your business, including equipment and support.
- Wine by Day and Night – Beverage programs that go from day to night — coffee to wine.

Your Grandfather's Grandfather Trusted Us
Our company's roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.
Drop us a line, we'd love to hear from you!
You can reach us by phone: 248-549-0054
or email: crazyfresh@fiveoclockbrands.com
By Mail:
Five O'clock Brands
4210 Edgeland Avenue Royal Oak, MI 48073













