Who We Are

Roasting Since 1911. Reinventing Fresh Daily.

We've been in the coffee business for over a century, but we've never stopped evolving. Founded in 1911, we're a fourth-generation, family-owned company that understands the value of craftsmanship, consistency, and building relationships. From our very first roast, we've been committed to delivering the freshest, highest-quality coffee with a personal touch that you won't find with larger, corporate suppliers.

At the heart of our operation are real people—experts in their craft—handling every stage of production. We don't rely on automation or generic blends. Every coffee is roasted with care, packaged fresh, and shipped quickly. It's this hands-on approach that's allowed us to stay relevant for over 100 years, and it's why we still deliver exceptional service to our partners every day.

We're not just a supplier—we're your partner. And that means we answer the phone when you call, and we're here to solve problems quickly, every time. There's no red tape, no runaround, just people you can trust who get the job done. When you need something, we get it handled. Simple as that.

We operate under our flagship brands Crazy Fresh Coffee and King Coffee, providing coffee solutions to restaurants, offices, hotels, and cafes across the country. From boutique operations to large national chains, we understand the need for consistency, quality, and service that's always a step ahead.

Beyond coffee, we've expanded our offerings to include Harney & Sons teas, super-premium iced tea, and a curated wine program, designed for those who want the same level of excellence in every drink they serve.

We believe that being in business for over 100 years means something. We've been here through the highs and lows of the market, through shifts in consumer behavior, and through every trend that's come and gone. Our promise to you is simple: we'll deliver the same level of excellence, craftsmanship, and care tomorrow that we have since 1911. When you partner with us, you're working with a company that is grounded in legacy, driven by quality, and built to last.

We're not just a coffee supplier. We're your partner. We're a company of real people who care about what we do and how we do it. And we're here to support you every step of the way.

Our Coffees

Click here Crazy Fresh Coffee if you want some for home or office or church.

We also import and distribute LavAzza and Segafredo — branded Italian international brands.

• Crazy Fresh Coffee
• King Coffee
• LavAzza Premium Coffee
• Segafredo Zanetti Cold Brew — ready to drink, no equipment is needed

Which machine is right for my café, hotel, or office?

A busy café might choose a push-button Cimbali S30 for speed and consistency, while a boutique hotel bar prefers a Faema E71 for full barista control. Tell us your daily drink count and staff skill level—we'll match the ideal machine, arrange lease-to-own financing, apply trade-in credit on most UL-NSF models, and provide Michigan-based install and service.

Service & Maintenance

We repair and maintain every major commercial espresso brand—whether or not you bought it from us. Factory-trained technicians handle bench repairs, on-site emergencies, preventive-maintenance plans, water-filtration installs, and same-day dispatch across Michigan and neighboring states.

Try Crazy Fresh Espresso!

If you are looking for an authentic barista coffee experience at home or your business, our Pazzo Fresco (Crazy Fresh in Italian) Espresso blend is modeled after the most successful Italian blends in history.

Our espresso is a Blended Roast, with several shades in one (which are very visible), and the aromas and flavors are a Blend of semi-sweet and Dark, Chocolate, toasted hazelnuts, balanced, natural brown sugar topped with an extra thick hazelnut colored crema…this the hallmark for a well-made espresso!